Unleash your commercial DNA
Sales Force Effectiveness
Customer & Account Segmentation, Targeting, Field Force Sizing, Territory Alignment, Incentive Management, Field Force Training, CRM Management
Omnichannel Intelligence, Digital Interaction Solutions
Market Assessments, Prescription Behaviors, Performance Dashboards
Ralph Buess is the founder of SFE LAB - your pharmaceutical consulting company in Switzerland. He has over 15 years of experience in the pharmaceutical industry, working in various positions like Finance, Sales Force Effectiveness and Key Account Management. Ralph is working with clients to understand their business needs and design solutions to address them. He has profound expertise in areas such as Swiss healthcare system, market dynamics, sales force effectiveness, commercial excellence, omnichannel marketing, CRM, business intelligence, and data analytics.
Gion Wigger is Senior Healthcare Data Specialist at SFE LAB. He has over 10 years of experience in Business Intelligence solutions for several industries. He helps you defining the right Sales Force Effectiveness KPI's, has deep knowledge in Omnichannel Marketing, AI-data processing and visualisation. He launched several digital interaction platforms between the pharmaceutical industry and HCPs/HCOs.